About Us

Matt was born and raised about 45 minutes from St. Louis, MO in a small town called St. Clair. It was there working in his parents hardware store that Matt learned that he had a knack for helping people. After heading off to college and then quickly heading back home, Matt learned that he wasn’t sure what he wanted to do with his life...he just knew he wanted out of his small town. 

This yearning pushed him to move to Denver, CO where he spent his twenties working for FOX Restaurant Concepts and for a Denver based restaurant group, Bonanno Concepts. It was while working for Frank Bonanno that Matt was recruited to help open and run Green Russell, a chef driven cocktail joint, where he was taught classic cocktails, spirits history, and how to make all things cocktail from scratch. 

Matt spent a brief amount of time in San Diego before moving to Phoenix, AZ in 2012. A few short weeks after moving to the valley, Matt was hired by Upward Projects. He immediately plugged himself into the beverage program and began to leave his fingerprint on both the cocktails as well as the systems that made the bar function at a very high level. It was here that Matt really saw a need for an easy to use, at home, cocktail mixer for guests that craved a great cocktail without having to learn the craft...Icoinc Cocktail Co. was born.  

These days Matt is focused on growing the Iconic and creating a work culture that encourages creativity, celebrates social responsibility, and rewards hard work.

Born and raised in Arizona, Brian met Iconic Cocktail during their first market selling cocktail mixers at the Phoenix Flea. He remembered Matt as his bartender at Windsor, where Brian spent many hours studying the cocktail menu and his law school books.

After falling in love with Iconic’s Spiced Honey mixer, Brian volunteered his services, and Kaylee and Matt put him to work within weeks of starting the company. If you're even in need of a mixer for your bar, restaurant, or shop, you'll work with Brian at a wholesale level. With a passion for the home bar, creating experiences, and developing relationships with local movers and shakers, Brian is dedicated to helping grow the Iconic brand.